One of the things Jim Farley, Ford CEO, brought up was they have a lot of 3rd party suppliers, and changes take a long time to implement. So a firmware update may require change notifications and responses from dozens of suppliers for something like door locks. This was in response to why Ford couldn't do firmware as fast or as often as Tesla. Vertically integrated means you have 1 big ship to turn around. Modern JIT manufacturing means your ship is built of 100s of cards and each one needs to be turned.
The lack of new models from updates I believe comes from the fact the CEO is busy elsewhere and the board is reluctant to address that. They have made the P/E so high that they can only continue to function in one direction, do just enough to bring in more outside investment.
The lack of new models from updates I believe comes from the fact the CEO is busy elsewhere and the board is reluctant to address that. They have made the P/E so high that they can only continue to function in one direction, do just enough to bring in more outside investment.