It's a superior tech because it allows you to develop to your business domain (which changes all the time anyway). Supporting infrastructure really should not be more important than your app code. SQL is almost a first class citizen in most old apps, which is tying dependencies too closely and makes for some bad apps.

Also for all consumer apps, people value scalability over security and performance today, yesterday, last week, a year, 5 years ago, whatever. You should be using NoSQL for that. And B2B almost all business domains.