But the whole point of the article, and I entirely agree, is that you don't have to win anything. If Zoho ends up with 10% paying share of the online office business, that's more than enough for them to keep 350 people employed and give their customers a more reactive platform that Microsoft - not everybody needs it, but those who do will appreciate it and keep paying.

I agree that no business has been killed by fair competition. There are some cases where competition is not fair.