So here's something I just learned recently: be polarizing.
By that, I don't mean be controversial for controversies sake (that's cheap). I mean that good writing has a point, and if you have a strong point people will be polarized by it, and that's actually a good thing. The worst writing I read (especially from myself) is writing that tries to hedge so it doesn't offend people. People SHOULD be offended. That's why you wrote the damn thing. If everyone already agrees, then you're not saying something worthwhile.
Take a strong position in your writing at the beginning. After the climax of your piece (write cinematically also), you can be a bit more conciliatory and critical of your strong position, because your reader will be also, but only after hooking them pre climax.
offended may be the wrong word here. It's better, in general to not offend if you can help it; but it's ok to take a stance that some may find uncomfortable or even may be angry with.
By that, I don't mean be controversial for controversies sake (that's cheap). I mean that good writing has a point, and if you have a strong point people will be polarized by it, and that's actually a good thing. The worst writing I read (especially from myself) is writing that tries to hedge so it doesn't offend people. People SHOULD be offended. That's why you wrote the damn thing. If everyone already agrees, then you're not saying something worthwhile.