The author fails to make an important distinction about the people that created the logo.
It's one thing to say that a design agency came in and designed a logo in a weekend. It's another thing to say an internal design team bared down to create a logo in a "weekend" (in quotes, because Marissa may simply be using the term to mean done in a short timespan).
I've worked on both the agency and client side, and the huge difference is that an agency comes in and has to learn very quickly about the client's business (more often than not getting it wrong the first time around) while the people working at the company live and breathe the company culture day in and out. At an agency, you're often jumping between a few clients, but unless you've been the agency of record for a number of years, it is simply not possible for you to have the depth of understanding that an internal marketing team will have. What an agency CAN bring is some fresh outsider thinking not colored by the company's history, but there's no reason the right people within the company can do so as well.
It's one thing to say that a design agency came in and designed a logo in a weekend. It's another thing to say an internal design team bared down to create a logo in a "weekend" (in quotes, because Marissa may simply be using the term to mean done in a short timespan).
I've worked on both the agency and client side, and the huge difference is that an agency comes in and has to learn very quickly about the client's business (more often than not getting it wrong the first time around) while the people working at the company live and breathe the company culture day in and out. At an agency, you're often jumping between a few clients, but unless you've been the agency of record for a number of years, it is simply not possible for you to have the depth of understanding that an internal marketing team will have. What an agency CAN bring is some fresh outsider thinking not colored by the company's history, but there's no reason the right people within the company can do so as well.