It most certainly is not, lol. That's the hype that the parent was referring to. Most people have found AI to be a detriment, not a benefit, to their work.
Millions in marketing efforts? Anyways, it may be a key part in generating code, but that was always a lesser part of software engineering. If it's generating code it doesn't mean it is doing any engineering for you or becoming a "key part" of it in any way.
It most certainly is not, lol. That's the hype that the parent was referring to. Most people have found AI to be a detriment, not a benefit, to their work.