SEEKING WORK | REMOTE (US) | Fractional CMO, B2B SaaS in data, AI, GRC
I provide the strategic leadership and alignment for B2B SaaS startups and scale-ups who need to define their go-to-market strategy, unify their teams, and exceed pipeline, ARR, and NRR goals, without the cost or overhead of a full-time CMO.
Bio:
Michele Reister is an award-winning B2B SaaS marketing leader with 25+ years of experience scaling startups, driving growth in scale-ups, and guiding enterprise GTM transformations. Her career has been spent in SaaS products for enterprise IT departments, including data platforms, analytics, and governance, risk & compliance automation.
With two successful exits, certification in the GTM Operating System (GTM OS®), and an active member of the CMOx Accelerator, she helps growth-stage founders and CEOs eliminate random acts of marketing and align their teams around a proven path to predictable revenue.
Michele has built and inspired cross-functional teams across PLG and sales-led motions, crafted messaging and positioning that stick, co-sold with hyperscalers (AWS, GCP, Azure) and GSIs, and designed RevOps dashboards that connect marketing impact directly to revenue. She transforms complex go-to-market challenges into scalable, data-driven systems that fuel sustainable growth.
I provide the strategic leadership and alignment for B2B SaaS startups and scale-ups who need to define their go-to-market strategy, unify their teams, and exceed pipeline, ARR, and NRR goals, without the cost or overhead of a full-time CMO.
Bio:
Michele Reister is an award-winning B2B SaaS marketing leader with 25+ years of experience scaling startups, driving growth in scale-ups, and guiding enterprise GTM transformations. Her career has been spent in SaaS products for enterprise IT departments, including data platforms, analytics, and governance, risk & compliance automation.
With two successful exits, certification in the GTM Operating System (GTM OS®), and an active member of the CMOx Accelerator, she helps growth-stage founders and CEOs eliminate random acts of marketing and align their teams around a proven path to predictable revenue.
Michele has built and inspired cross-functional teams across PLG and sales-led motions, crafted messaging and positioning that stick, co-sold with hyperscalers (AWS, GCP, Azure) and GSIs, and designed RevOps dashboards that connect marketing impact directly to revenue. She transforms complex go-to-market challenges into scalable, data-driven systems that fuel sustainable growth.
To learn more and contact me, visit my website: https://confidencegtm.com/