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> TikTok is a direct competitor to YouTube Shorts

That sounds odd since I recall them comparing themselves to IG shorts, and YT shorts not being a thing while TT was becoming the in social media; just an observation, more than anything else.



They are still a competitor in the sense they are with instagram actively engaged in the task of reducing people's average attention span which makes the traditional youtube format less popular.


Unfortunately, the generalized "brainrot content and distribution" market is massive and contains many competitors.




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