The main driver of hostility to users is due to ad-based business models. I think we would see a much more healthy internet if we had regulation which prohibited companies from choosing ads based on any information associated with the user that the ad is shown to. That is, any data collected in the past and any data associated with the session and request must not be taken into account when choosing the ad; two requests by different users in different locations should have the exact same ad probability distributions.
I know we are never getting this because it would kill or severely harm the business models of some of the most profitable businesses in the world.
The main driver of hostility to users is due to ad-based business models. I think we would see a much more healthy internet if we had regulation which prohibited companies from choosing ads based on any information associated with the user that the ad is shown to. That is, any data collected in the past and any data associated with the session and request must not be taken into account when choosing the ad; two requests by different users in different locations should have the exact same ad probability distributions.
I know we are never getting this because it would kill or severely harm the business models of some of the most profitable businesses in the world.