You can't expect world percentages to match US percentages. The US is only 5% of the world's population and has a very different relationship to search. Also, only 63% of the world is online, so what does "90% of global" even mean?
Back-of-the-envelope:
- 2tn searches per year.
- US is 20% of all searches.
- Us revenue is 76bn
$76bn / (2tn * 0.2) = $0.19 / search
So, getting 300 searches for less than $0.02 per search sounds like a pretty good deal.
Back-of-the-envelope:
- 2tn searches per year.
- US is 20% of all searches.
- Us revenue is 76bn
$76bn / (2tn * 0.2) = $0.19 / search
So, getting 300 searches for less than $0.02 per search sounds like a pretty good deal.