They're trying to bark up a tree that might happen to be backed by the People's Republic of China. That's not their league, and even Microsoft would think twice before getting into that kind of kerfuffle.
They're also still deep in their loss-making phase, the whole "incumbent squashing upstarts" stance is a lot easier to pull off when you're settled and printing money
why not? if their product is “SOTA LLM” then they can’t just lay off r&d and coast. Years from now nobody is going to be paying for “that authentic gpt4 sound”. LLMs aren’t guitars.
3K+ employees, $3B+ revenue, ... sure, not BigTech but hardly a minnow. A company that big can chew gum and walk at the same time.