True. All the whining was coming from lazy "industry observers" who never mustered up an example of what, exactly, they expected Apple to be doing with "AI."
Apple was notoriously quiet on AI until they recently revealed Apple Intelligence, it made sense to me since iPhones already have access to all of the user's data, and data is the core of all of the best use cases for AI.
The sources in those articles are user conversation and speculation from Reddit, Twitter, and Discord. There's very little information in that massive article that actually came from Apple.
None of that was coming from Apple, though. I don't think they can be held responsible for hype that gets put on them.
IMO these are all solid moves into AI integration without getting carried away by hype and doing things that will have very middling results.