We all know negative content drives more engagement, see: Facebook. But I've also noticed this trend and for me it makes sense seeing as most of the content on the internet nowadays is negative content. Social media is used to belittle and criticize other people/ideas, the news has never been positive, we've passed the stage where content creators that are positive about products are seen as trustworthy, because an overly positive attitude has been linked to a "shill" mindset. We've seen the evolution of big tech from trying to destabilise old/existing industries and giving us a new, improved service to trying to squeeze as much profit out of their users as possible. Other big companies have dominated their competition and have used that power to boost prices, limit access to media, decrease the user experience,... In a lot of ways I feel like the toxicity that we are experiencing online these days is a direct result of noticing all these negative patterns and realising that most of what is being advertised to us has a large chance of being too good to be true. Games that look good pre-release but then get released full of bugs, software that was once a good deal becomes a subscription, series that get cancelled too soon, products that look good on release but have issues not long after without a chance to repair them, companies completely changing their objectives after a CEO change, the list goes on. So instead of trying to be positive and finding ways to get excited about something it is now a "safer" bet to be critical and negative about anything that is being announced because of the cycles of dissapointment we've all been through. At least to me, this makes sense, eventhough I would like to see it be different.