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It seems to make sense to run the numbers here:

8 million sold $1 apps, less 30% to app stores, that's $5.6m. If all 17 people on the about page took $100k salaries for the full two years (which they probably haven't, they've likely grown to this size from a lower number over the two years), that leaves $2.2m for running costs and profit. Besides that, they have 7 other apps in their portfolio which must be expected to provide some revenue.

In other words, what would they possibly do with more cash?



$2.2MM is probably peanuts compared to what they would have made in an acquisition, you'd have to figure that any acquisition price would be far north of $8MM. I'm perversely glad they didn't take it, it's great to see people really dedicated to actually starting a viable business, but frankly I'm surprised. I'd like to think I'd make the same choice but I'm not sure, especially if I were the founder. Still, kudos to them.



Let's not forget that these are the guys behind MacHeist and plenty of VERY successful apps. They've turned their loyal MacHeist users into a social marketing platform for their apps. They have plenty of capital.


Camera+ has not always been $0.99, and it has in-app purchases. A revenue estimate that doesn't take those into account is going to be way off.


if you count IAP, it's probably double that, just based on my own experience with paid apps and IAP.




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