True but most businesses are small business without the time or resources to really do the research. Every unemployed twenty-something is now becoming a "Social Media Marketer" and telling small business owners they have to get on Facebook to boost sales. Along with that every business blog promotes Facebook and Twitter as excellent ways to boost business despite the fact that it only works for certain types of businesses and even then those that it works for need to do a lot of homework before they get the promised results.
I don't blame any business for a lack of success on Facebook. I blame everyone promoting it as a business booster. When the whole world is screaming that you've got to get on Facebook you can't blame a small business owner for believing it.
How can you not blame the business? If you are big enough to start a business, you should be big enough to run it right. That means doing research before entering a marketing channel.
I don't blame any business for a lack of success on Facebook. I blame everyone promoting it as a business booster. When the whole world is screaming that you've got to get on Facebook you can't blame a small business owner for believing it.