This is very pretty, but the UI is anachronistic. Whilst it is very cool to be able to do this and I really hope that people don't do this.
Scrolling through is a much nicer way to read through a site as you're not limited in your presentation of information by a form factor as you would be in a magazine - you don't need to fill a page and you don't need to cut information out to make a limit. If you need separators, use horizontal line separators.
This is a pretty technical accomplishment, but I see no reason to use it other than "wow! cool!".
I find page flipping to be perfectly suited to browsing section/feature pages. With a lot of boxy items, when you scroll you have to calculate your stops and take care to frame them correctly.
Actually reading an article is a different matter, I hate sites that "support" flipboard and do away with scrolling.
at the same time, a UI like this can be really nice. I don't think it limits the presentation of information but actually simplifies it and let's you gain more info with a single glance. It also allows the designers/editors to draw you in with headlines and pictures in a traditional way, placing what is most important (we would hope) front and center.
will it actually be used effectively? eh...probably not for anything other than on the ipad.
it's not about placing headlines and pictures front and center, it's about placing the right ones there, without adding too much complexity...you get the headline, the first few lines of text.. that's nothing new, look to techcrunch or pretty much anything as an example of that. It's the layout and the fact that you see the entire page without being inundated with scroll bars and overloaded with information... and a blog isn't exactly the right thing to be using as an example to compare? in fact, a blog seems like it would care less about which article's are being read and more about just articles being read in general.
Scrolling through is a much nicer way to read through a site as you're not limited in your presentation of information by a form factor as you would be in a magazine - you don't need to fill a page and you don't need to cut information out to make a limit. If you need separators, use horizontal line separators.
This is a pretty technical accomplishment, but I see no reason to use it other than "wow! cool!".