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Two stories:

Biden & Trump Get Into Food Fight at Restaurant?

More and More Americans Deal With Evictions.

Question: Which of these two stories will get more clicks for an advertiser? Click-bait pays the bills for our news. NYT is an obvious example. Their stories? How much home can a million buy in Portland. Which $600,000 apartment would you choose in Brooklyn.

Negativity is certainly a factor in click-bait but lets pin the tail on the donkey: targeted advertising as a business model.



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