There's copying and then there's copying. At one point Google had a reputation for being innovative. Insofar as "innovative" continues to be a word that means something then--given that there is indeed very little truly new under the sun, technology or otherwise--the question is two-fold: Is this reputation changing and is this reputation becoming less deserved?
Some amount of copy-catting is certainly necessary and healthy to push horizons and to help competition keep things fresh. But that doesn't mean all copying is benign and healthful. Copying can certainly be tacky.
Most people seem to agree that some large companies copy not because they have something genuinely worthy of merit to bring to the table, but simply because they are very large, and can leverage some of the advantages of that largeness to horn in on the market. You can be certain that in these cases, said large companies will make the case that their differentiations are worthy, but that doesn't automatically make it so.
Schmidt's quotation is roughly true, obviously. But it's also something that you'd say to a group of people you wanted to motivate to continue to perform well even though some of the crew is growing restless. Many high performers would rather attempt visionary and trailblazing products rather than work on another boring me-too project.
And to quote Eric Schmidt: "The last new idea in computer science was public key encryption in 1975"
It's the implementation of an idea that sets it apart.