This is disappointing. I can't see them pushing people toward a paid service without crippling OKCupid's features and culture. OKC was built around optimizing for fun and matchmaking - match.com was built around maximizing revenue and disappointment. And I'll miss the irreverent analysis in the blog.

$50M also seems like a low exit for one of the most successful, and probably the most sophisticated, dating site on the internet.

Definitely makes me wonder if the dating space has much money left in it.