No, you're focusing on a tiny segment of what he said. There's a host of factors that go into the trust, a big one of which Apple has a tendency to keep its products updated and polished up vs. a lot of other manufacturers. When you buy a mac, you're relatively certain that they're not going to leave you out to dry just to make a quick sale.
One notable exception recently (though it may have technical reasons) is the old Apple TV not getting Netflix where the new one did. People expected better of Apple, and thus complained bitterly.
EDIT: He also mentions that the other manufacturers offer an overwhelming number of barely-differentiated products, which you have to read about in-depth in order to decide what's really right for you. Paralysis of choice is a very bad thing for a lot of people, especially for non-experts.
> Paralysis of choice is a very bad thing for a lot of people, especially for non-experts.
It's paralyzing for experts, too. The fact that I can properly evaluate the options makes it incredibly hard to actually decide. It's much easier when I can get by with ignorance.
Heh that's a really good point, actually - experts have to weigh a much larger number of factors that most people aren't aware of.
I'm the sort that cares about making the right choice the first time with expensive stuff, though, so when it comes to a field I know nothing about, I generally need to become knowledgeable in it first before I'll make a decision. Simpler when there's a more limited range of choices and they're all pretty good.
One notable exception recently (though it may have technical reasons) is the old Apple TV not getting Netflix where the new one did. People expected better of Apple, and thus complained bitterly.
EDIT: He also mentions that the other manufacturers offer an overwhelming number of barely-differentiated products, which you have to read about in-depth in order to decide what's really right for you. Paralysis of choice is a very bad thing for a lot of people, especially for non-experts.