"There are other reasons why manufacturers keep quiet about their sustainable practices. After 15 years of dedicated effort, a well-known car manufacturer reduced the amount of energy it took to make its cars by 75%: it can now make four cars using the same amount of energy it formerly took to make one. Evans was amazed when he discovered this while working with the manufacturer and asked if he could tell the world. It refused, not because the innovations were trade secrets, or because it risked losing a cost-saving competitive edge (due to cheap electricity prices, the cost saving amounted to less than 1%), but because the management was worried that to flag one area of innovation in the business for praise might attract unwanted attention to parts of its operation that were less sustainable, potentially sparking accusations of “green-washing”."
As an aside, it's funny how tiny these 'articles' are. I wonder to what extent cell phones have made people unlikely to read a anything more than a few paragraphs long.
"There are other reasons why manufacturers keep quiet about their sustainable practices. After 15 years of dedicated effort, a well-known car manufacturer reduced the amount of energy it took to make its cars by 75%: it can now make four cars using the same amount of energy it formerly took to make one. Evans was amazed when he discovered this while working with the manufacturer and asked if he could tell the world. It refused, not because the innovations were trade secrets, or because it risked losing a cost-saving competitive edge (due to cheap electricity prices, the cost saving amounted to less than 1%), but because the management was worried that to flag one area of innovation in the business for praise might attract unwanted attention to parts of its operation that were less sustainable, potentially sparking accusations of “green-washing”."
As an aside, it's funny how tiny these 'articles' are. I wonder to what extent cell phones have made people unlikely to read a anything more than a few paragraphs long.