Using a trademarked design doesn't misrepresent the capabilities of the device. Using a DSLR photo in promotional material about a phone camera obviously does. The two incidents are not comparable.
No, Samsung legitimately acquired the IPR for their promotional material, but used it to lie to consumers; Apple failed to secure rights to a watch face, but did nothing to mislead anyone. The two cases aren’t comparable, other than “both cases represent mistakes”.
https://www.cnet.com/news/apple-accused-of-ripping-off-famou...
This crap can happen to anyone, it's how they handle it what matters most. Apple apologized (and paid for it).