It seems to me that everyone understands that personal experience and especially everything money related is way more interesting. Secondly, more and more people believe in transparency. Today you helped someone, tomorrow they helped you.

Lastly, I can not say that time tracking is kind of "sexy" topic. We are not changing the world, thus top news resources aren't particularly interested in this field. Investors neither see us as an opportunity for good "exit". Therefore, businesses like us do not have other choice as to move towards "work-life balance" business. Where being profitable is a must!