Why is installing a video codec difficult? Here's how it can be done:
When users go to Google.com, Google automatically installs the video codec on the users machine. The user of course will get the install prompt, but as most users do, they'll click "OK". Done. The codec is now installed.
Since Google is such a popular site, almost everyone will get the codec (or have the chance to get it). And since it is Google distributing it, they take on ownership if there are IP or security issues. And since Google is the one that really wants to use this codec, they'll be motivated to make this happen. That's a win-win.
When users go to Google.com, Google automatically installs the video codec on the users machine. The user of course will get the install prompt, but as most users do, they'll click "OK". Done. The codec is now installed.
Since Google is such a popular site, almost everyone will get the codec (or have the chance to get it). And since it is Google distributing it, they take on ownership if there are IP or security issues. And since Google is the one that really wants to use this codec, they'll be motivated to make this happen. That's a win-win.