Ah, so you think video was non-obvious? Never realized that! Do you have any ideas on what can be done so that lay people can get the concept? I think, as a creator of tool, I have got a blind spot that A/B testing is obvious.
Yes, the name might sound generic. But this is the product's name. Startup's name is actually Wingify http://www.wingify.com/ I chose Visual Website Optimizer, because it solved all pain points of Google Website Optimizer by allowing creating A/B tests visually.
Here is the pitch I am using:
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Hi there (or name of blogger, if available),
I'm Paras Chopra, founder of Wingify. We just launched Visual Website Optimizer (http://visualwebsiteoptimizer.com/), which is the world's easiest A/B testing tool. Here is a quick 2 minute video which demonstrates just how simple is to create and test different versions of a website http://www.youtube.com/watch?v=0YYNebfuvLc
Even though we are a small bootstrapped startup, initial private beta users (about 1200) think we completely beat Google Optimizer by a huge margin and are in fact much better than enterprise testing tools (costing thousands of $$$ per month). Here are some of the testimonials from users http://visualwebsiteoptimizer.com/testimonials.php
By providing a dead-simple tool, we aim to transform A/B testing from being an niche, enigmatic term to something even small business owners can use. Already, in private beta phase, a couple of small businesses have been able to increase sales and conversions b 20-90% http://visualwebsiteoptimizer.com/case-studies.php
Since you have covered other web analytics startups in the past, we are hoping you could write about us too!
The video is pretty good, but it just shows too much. It needs to be simple enough a child can understand the value. Maybe 1 minute long. Most people don't even get what multivariate testing is, or why it's important. Maybe show a name brand site or a site going from making $1000 to making $2000 or whatever. "Conversion improvement of 423% = $3253 more revenue per month".
Honestly though I'm impressed. You have a great product and good pitch. Those bastards should write about you. Either way you should also contact the dozens of smaller niche blogs (especially SEO/SEM sites).
Thank you! Considered showing a video of doing A/B test on a popular site (such as Amazon or even Google) but then was scared of all legal issues it may crop up.
This is just a minor piece of feedback on the video and site itself but.. I didn't understand how i get my site to work with your 'visual designer.' My site is complex, has lots of CSS, etc. How can I just type in a few fonts into a wysiwyg editor and start? :P
This is the key piece to the 'duh' moment that I'm missing. If you could spend a second to give an example of how THAT piece works, you could probably cut out 75% of the rest of the video :)
Yes, the name might sound generic. But this is the product's name. Startup's name is actually Wingify http://www.wingify.com/ I chose Visual Website Optimizer, because it solved all pain points of Google Website Optimizer by allowing creating A/B tests visually.
Here is the pitch I am using:
------------------------------------
Hi there (or name of blogger, if available),
I'm Paras Chopra, founder of Wingify. We just launched Visual Website Optimizer (http://visualwebsiteoptimizer.com/), which is the world's easiest A/B testing tool. Here is a quick 2 minute video which demonstrates just how simple is to create and test different versions of a website http://www.youtube.com/watch?v=0YYNebfuvLc
Even though we are a small bootstrapped startup, initial private beta users (about 1200) think we completely beat Google Optimizer by a huge margin and are in fact much better than enterprise testing tools (costing thousands of $$$ per month). Here are some of the testimonials from users http://visualwebsiteoptimizer.com/testimonials.php
By providing a dead-simple tool, we aim to transform A/B testing from being an niche, enigmatic term to something even small business owners can use. Already, in private beta phase, a couple of small businesses have been able to increase sales and conversions b 20-90% http://visualwebsiteoptimizer.com/case-studies.php
Since you have covered other web analytics startups in the past, we are hoping you could write about us too!
Regards, Paras Chopra
Founder, Wingify Phone: +91-98682-21372 Skype: paraschopra