Yeah. One of the nice things about CHIP is that in theory (mine hasn't shipped yet) you can just plug it into your computer over USB right out the box, open a serial terminal to it and configure it that way, no messing around with SD cards etc. The Pi Zero can't do that because it requires an SD card and also the driver support for USB-OTG is poor and requires manual configuration of device mode.

Not just in theory--that's precisely how I got mine (I KSed it, and got my pair at least two months ago) booted up and configured for the first time. Super easy, in fact--way easier to bootstrap than a RPi (I ordered a RPi 3 some time since).