Advertisers may want to track everything, but that doesn't mean you have to. If everyone is doing it, you can differentiate by saying NO.
As a marketer my problem never was "I don't have enough data", but it always was "I don't have enough traffic". Give me quality traffic and I'll hand you my money.
As a publisher THAT's what I want to offer. Quality traffic, without all the bullshit.
Maybe that gets me 10% of the revenue that all scummy 'best practices' get me, but I think it will work out great in the long run.
I only need an ad network to facilitate this, without having to set it up myself.
Sounds like you are a direct response advertiser (as am I). For brand advertisers, ad engagement is a huge part of their measurement. Likewise, for direct response advertisers growing awareness through display and video, these ad engagement signals are critical for optimizing. On-site performance is just one measure, but when you start going down the whole view-through attribution rabbit hole, you'll want to look at engagement metrics like these to provide additional signals to steer you in the right direction.
Advertisers may want to track everything, but that doesn't mean you have to. If everyone is doing it, you can differentiate by saying NO.
As a marketer my problem never was "I don't have enough data", but it always was "I don't have enough traffic". Give me quality traffic and I'll hand you my money.
As a publisher THAT's what I want to offer. Quality traffic, without all the bullshit.
Maybe that gets me 10% of the revenue that all scummy 'best practices' get me, but I think it will work out great in the long run.
I only need an ad network to facilitate this, without having to set it up myself.