Of course, everything doesn't need to be a lightbulb moment either. That is also part of this issue. We use all these apps to keep us constantly productive or more efficient in finding things that make us happy. The drive is to read reviews so we don't waste our money on a bad dinner or product or experience, or to follow the right people on twitter so we get lots of high quality content and less cruft. And by and large I actually think the modern consumer ecosystem is good at accomplishing this.

But we have to ask ourselves if that's a worthwhile end goal. Perhaps a bit of detour is actually what we need.